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HEAD OF DIGITAL MARKETING PROPOSITIONS, ASIA – INSURANCE

Date Posted: 27/04/22

  • Hong-kong
  • Full-time

  • DRIVE DIGITAL OMNI-PROPOSITIONS
  • INCREASE LEAD GENERATION, CUSTOMER ENGAGEMENT AND SALES
  • DEVELOP GO-TO-MARKET STRATEGIES

Due to expansion of the online distribution model, this leading insurance company is seeking an experienced insurance marketing proposition professional, to drive pan-Asia digitally led omni-consumed propositions.

The new role has been designed to align the business focus and marketing plan for customer propositions and ensure that go-to-market strategies are easy to understand, flexible, and appealing to end-customers.

You will have at least 15 years deep marketing experience with the last 5 years focused on end-to-end digital proposition marketing, digital products, and platform partnerships. You wil have a proven track record of accomplishment of execution for multi-distribution channels (ideally within Financial Services, Digital Banking & Insurance, Fintech or eCommerce) and have a good understanding of life, health or protection products.

This is a challenging and fast paced role to work with multiple countries across Asia with exposure to a significant number of stakeholders and C-suite executives requiring strong interpersonal skills and fluency in English.

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