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DIRECTOR, DIGITAL HEALTH AND WELLNESS STRATEGY – INSURANCE

Date Posted: 21/07/21

  • Hong-kong
  • Full-time

  • BUSINESS LEADERSHIP ROLE
  • DRIVE REGIONAL PROPOSITION DEVELOPMENT
  • DEVELOP INTEGRATED CUSTOMER JOURNEY EXPERIENCE

We are currently partnering with a leading insurer to find a business focused, B2C digital marketing executive, who has significant experience in developing regional digital integrated strategies within the health and/ or wellness areas.

By working closely with regional executive management and local CMOs, you will define and develop local digital business cases, by articulating the vision of each specific country into specific requirements to integrate digital platforms and integrate local partners via mobile technology to help realise business requirements. You will add value by guiding customer propositions and journey roadmaps, through to marketing specific health and wellness products to customers across the region.

You will have demonstrable experience (at least 15 years) of working within the digital health and/or wellness strategy space either for health platforms or insurance / financial services companies. You will have a strong marketing background and a natural business focus with the ability to influence and negotiate your ideas effectively to a wide audience. Fluency in English is mandatory while Asian languages will be highly beneficial to your success in this role.

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